Article: Accelerated Learning Case Study (Lucy Fisher)
Lucy Fisher reports that with marketers increasingly stretched, a range of new creative techniques are swiftly up-skilling teams with minimal disruption to day-to-day activities.
The idea of going on a five-day residential course to learn the tricks of the trade may still be appealing to many but in reality it’s a tall order for most marketers to take a week out of the office without very visible results. In recognition of this, many brands are delivering learning materials in short, sharp and often highly creative formats.
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