Article: Young Marketers Learning by Doing (Case Study)
Ambitious young marketers are rising to senior roles with the aim of effecting change, Jonathan Bacon writes in MarketingWeek. Marketing leaders of the future must be a diverse bunch with commercial sense, according to Mondelez International and Mars, which have told Marketing Week they are looking to take on graduates with broader business knowledge.
Mars has adapted its management development program to reflect the number of applications it receives from “entrepreneurial and commercially astute” graduates, says HR director Amanda Davies.
Sarah Ellis, who aged 30 is head of consumer PR at Sainsbury’s, agrees that today’s marketers are best served by gaining diverse experience across different business functions. She advocates thinking about the bigger picture.
“You can do your job in such a way that you’re really focused on the experiences you are gaining. That means thinking about who you are working for, who you are gaining access to and the extra things you can take on that will broaden your experience,” she says.
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