Communication Toolkit for Positioning 70:20:10 with Stakeholders
Top down and bottom up support is critical to the success of 70:20:10. Finding the right time, right place and right way to introduce and position 70:20:10 can be a challenge for many practitioners. This Toolkit is designed to support you as you communicate the value of the 70:20:10 framework within your organisation and seek to align and respond to the specific needs of your stakeholders.
‘If people feel listened to, they become more receptive to your message. And by doing the listening, you become more informed about what they really need — not just what you think they need — which will fuel your relationships with stakeholders over the long run’
Conversations and listening are the key to effective stakeholder engagement. Regular conversations can help the learning function to:
- Build relationships
- Understand what drives the organisation (and the need for change)
- Understand the real issues
- Understand what blocks or makes it difficult for people to do their work
- Align with organisational needs and priorities
This Toolkit will help you to:
- Understand and actively engage your stakeholders
- Start conversations around 70:20:10 and opportunities for the framework to respond to stakeholder needs
- Align 70:20:10 with stakeholder needs
- Tailor language and messaging to align with that used by stakeholders
- Position next steps and actions for furthering your 70:20:10 strategy.
What is in the Toolkit?
The toolkit includes a number of practical tools designed to trigger useful discussion and build the momentum for organisational change through the 70:20:10 framework, including:
1. Stakeholder Analysis Worksheet
Use the worksheet to reflect on your relationships with key stakeholders, to consider their needs and challenges and to consider how best to position 70:20:10 and to gain their buy-in for your proposed next steps.
2. Introduction to 70:20:10 Presentation and Notes
This customisable slide deck and guide can be used to develop and deliver a presentation that links organisational challenges to changing approaches to learning and work, before introducing and providing an overview of the 70:20:10 framework. This can be used to build awareness of the need and opportunity for change, as well as positioning 70:20:10 as a mechanism for taking action.
3. Facilitated Introduction to the 70:20:10 Framework
This guide can be used to scope a facilitated session to introduce the 70:20:10 framework. It can be used separately or blended into the customisable slide deck. The activity based approach provides an alternative to working through a slide deck and allows the facilitator to build the 70:20:10 concepts through the more active involvement of the audience.
4. White Paper
The White Paper may be used a number of ways and as with all things ‘70:20:10’, there is not a rigid recipe to follow. Use the paper to help build a compelling case for implementing the 70:20:10 framework in your organisation. Suggested uses include:
- As guided reading prior to a meeting or debrief, to generate discussion on specific aspects of the 70:20:10 framework (you are welcome to print and circulate the paper within your organisation).
- As a handout following a discussion or presentation to support further exploration
Further tools that can support you with engagement and communication around 70:20:10
COME BACK AND SHARE!
There are many benefits to be gained from implementing 70:20:10 in your organisation, but positioning the framework and gaining interest and buy-in from stakeholders can be a challenge. Engagement is about conversations and listening. The more conversations you have, the more you will understand the real needs of your stakeholders and be equipped to align and position 70:20:10 as a way to add value to your stakeholders.
- How are you socialising 70:20:10 and what approaches are you taking to engage your stakeholders?
- What have been the hooks and what language are you using to align the framework?
- How are you adapting your approach/messages for different audiences?
- What advice would you give to others seeking to build awareness and commitment to action with their stakeholders?
Please share your experiences and continue the conversation with our community.
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